Marketing

This section is concerned with information and guidance on all those matters that trustees need to consider when marketing the organisation. These may include:

  • Strategy and planning
  • Skills
  • Systems
  • Information Technology
  • Public Relations
  • Legal issues

WCVA Information sheets:
10.1 Communications and marketing plan
10.2 Creating effective marketing and publicity materials
10.3 Preparing newsletters
10.4 Working with the media
10.5 Effective press releases
10.6 The annual report
10.7 Website development and maintenance
10.8 Accessible formats and languages

Guidance: